Ethnic Appeal

Started as a hobby by Anam Ahmed, BritishBay.co.uk has now evolved to become the largest UK-specific online shopping directory with over 4000 reviewed shops. Anam is a strong believer in the adage that you must use exactly the same business principles online as offline. He comments: “The key to starting and building upon a successful Internet business is to apply the same principles that one uses in a bricks and mortar business. The key ingredients of any successful business are the same” It all started in when Anam spent many a frustrating number of hours looking on the net for UK office supplies and he wondered why there wasnt somewhere he could go where he could easily find the information he wanted. Then inspiration struck – a shopping directory that can help online shoppers find what they want fast. That was back in 1996 and since that time Anam has worked hard to get it right for Internet shoppers as well as the shops on the site. The site offers easy and simple navigation for shoppers so they can find the information they are looking for as quickly as possible. Using a cost-effective online marketing strategy, the site attracts tens of thousands of users a week and continues to grow. Championing the cause of the independent retailer, BritishBay.co.uk supports the belief that any UK shop big or small should have the opportunity to market itself via a directory. Internet shoppers should have freedom of choice and not just be limited to all the same high street names …